The Opportunity

Around 2020 Intuit recognized that there wasn’t a consolidated online location where a user could explore, learn and employ technology focused on go-to-market technologies. After identifying 56 different tech and applications that users leveraged for their work across the organization, a structure was developed to consolidate information and use cases for each tool.

Intuit’s Go-To-Market teams’ purpose is to acquire, serve and retain highly satisfied customers across their purchasing journey. The GTM Tech Hub’s focus is to service these efforts while driving scale and velocity through best of class platforms, tools, industry insights and operational excellence.

The Challenge

The original strategy was to have the tech application leads (“owners”) identify the necessary content and tools to empower and educate would-be users. While this would support their efforts in the long run, their current priorities and workload did not allow concentrated time and effort to develop what was needed. The established framework for the GTM tech was there, but it was similar to a ghost town regarding any information about each tool, tech, app, and more. Also the Hub was an island, with little to no insight to how industry leaders use GTM technologies to succeed.

My Impact

As the inaugural GTM Tech Hub Manager, my goal was to publish content supporting the Hub’s 56 capabilities. While the tools and capabilities were identified and a basic framework to guide content supporting each one, there was only content published for two capabilities, Adobe Analytics and One Intuit Digital Asset Manager (OIDAM). I researched, identified, and established content for every GTM Tech tool, collaborating with stakeholders at every level to promote the Hub’s content and goals.